radical softness
Blending fashion and typographic experiments
radical softness
Blending fashion and typographic experiments
radical softness
Blending fashion and typographic experiments
radical softness
Blending fashion and typographic experiments
As part of perfect number | in-house
Radical Softness is an identity for a pop-up shop and tie-dye workshop at ComplexCon, Long Beach in 2019, created to highlight Perfect Number's new collection.
The foundational elements of this identity—its palette, forms, and emotive resonance—were deeply embedded in Perfect Number’s Spring/Summer 2019 collection. The challenge was to bring forward these elements through dynamic typography and motion graphics.
The foundational elements of this identity—its palette, forms, and emotive resonance—were deeply embedded in Perfect Number’s Spring/Summer 2019 collection. The challenge was to bring forward these elements through dynamic typography and motion graphics.
Shapes central to identity
Landing
Motion served as a key component of the identity, engaging audiences both online and through digital displays within the pop-up space.
Motion served as a key component of the identity, engaging audiences both online and through digital displays within the pop-up space.
Conference badges
The final identity embodied a synthesis of ethereal and dreamcore aesthetics, fusing photography with varied typographical treatments, alongside soft, fluid shapes and textures.
The final identity embodied a synthesis of ethereal and dreamcore aesthetics, fusing photography with varied typographical treatments, alongside soft, fluid shapes and textures.
The final identity embodied a synthesis of ethereal and dreamcore aesthetics, fusing photography with varied typographical treatments, alongside soft, fluid shapes and textures.
Contact Info
Contacts
Location :
London
Last Update :
November 2023
Typefaces :
Roobert by Display Foundry, Space Mono By Colophon Foundry
tools :
Figma, framer, after effects
Location :
London
Last Update :
November 2023
Typefaces :
Roobert by Display Foundry, Space Mono By Colophon Foundry
tools :
Figma, framer, after effects
Location :
London
Last Update :
November 2023
Typefaces :
Roobert by Display Foundry, Space Mono By Colophon Foundry
tools :
Figma, framer, after effects
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